Communications
The goal of communications is to use media channels effectively to shape behaviors, beliefs, feelings and ultimately lead to actions. Engaging and persuasive language, combined with understanding the audience, can enact change.
How Former 'Today' Show Producer Became a Marketing Chief
Becker's Hospital Review
,February 28, 2024
As a producer for the Today show and later the CBS Evening News with Katie Couric, Dorie Klissas really enjoyed reporting on stories at academic medical centers. So she decided to work for them. Her recent campaign wins include "We Are Ready," emphasizing how Hackensack can act quickly and nimbly to treat any disease or condition.
Gold Medal Communications: Lessons from a Greek Diner to the Olympics
Becker's Hospital Review
,January 22, 2018
Have a system. Prepare in advance; be well organized; assign clearly defined roles; insist on teamwork; and share resources.
Building an Agile Healthcare Media Machine
PR Week
,May 16, 2016
If you want to catch a fish, think like a fish — or think like a journalist to catch a journalist’s attention and reel in the story you seek.